Venice, Florida – July 17, 2003 – Absolute Window, Inc., a distributor of ‘best in class' aluminum windows, shutters and doors, has decided to make a strategic marketing move to increase visibility of their product line. As a result, Absolute Window selected Sign Media Systems, Inc. for changeable fleet graphics.

"The initiative was to ensure that the consistency of our customer service became prevalent in our marketing efforts," states Brett Morrow, President of Absolute Window and Shutter. Sign Media Systems, Inc, uses its patented hotswap profile™ framing system to provide Absolute with the flexibility to change and reuse images; consistently marketing to their target demographic while their fleet operates in an enormous delivery area, Southwest Florida. The results are staggering, over 1 million impressions per month per truck, a significant marketing value for the cost of normal fleet operations.

Continues Brett Morrow, "Because our trucks deliver products directly to construction sites, there is no better place for our company to advertise than on our vehicles, increasing brand loyalty, while visually communicating our "absolute customer service" mission. Sign Media System's technology enables this flexibility at a fraction of what it costs to decal our fleet."

Sign Media Systems, Inc. is the world's leading provider of innovative mobile advertising solutions.



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